GARRETT AUDIOVISUAIS

 

The task was to create a concept for Garrett Audiovisuais Christmas. The final result was an animation.

 

Year: 2017

Services: Concept, Illustration, Animation

CARNALENTEJANA DOP

 

Carnalentejana DOP asked me and Portugal Multimedia to develop their digital strategy communication.  The goal is to present the brand as a certified and reliable producer, which is simultaneously close to the final consumer.

Besides the mother brand Carnalentejana, we deal with the communication of its restaurants.

Year: 2015 –  Nowadays

Services: Strategy, Web design, Web development, Copywriting, SEO, Social media management, Photography, Graphic Design

Garrett distributes in Portugal, and on an exclusive basis, a number of brands of recognized prestige in the professional Audiovisual market.

Garrett Audiovisuais decided to celebrate Christmas differently in 2017. It was then that Portugal Multimedia was in charge of thinking of a concept that would differentiate the company during the Christmas season. Our team proposed an animation. This is how the idea of an animated Christmas card came about.

 

The entire Garrett Audiovisuais team must appear in the video, wishing Merry Christmas and a Happy New Year. The video could be sent to all Garrett Audiovisuais clients, suppliers, and employees.

 

This project was challenging. We were already less than a month from Christmas and I still had to create all the illustrations and animate them. I was very tight on time for such an ambitious animation.

Garrett Audiovisuais decided to celebrate Christmas differently in 2017. It was then that Portugal Multimedia was in charge of thinking of a concept that would differentiate the company during the Christmas season. Our team proposed an animation. This is how the idea of an animated Christmas card came about.

 

The entire Garrett Audiovisuais team must appear in the video, wishing Merry Christmas and a Happy New Year. The video could be sent to all Garrett Audiovisuais clients, suppliers, and employees.

 

This project was challenging. We were already less than a month from Christmas and I still had to create all the illustrations and animate them. I was very tight on time for such an ambitious animation.

Illustration and Animation

Garrett Audiovisuais team should appear in the video wishing Merry Christmas and Happy New year. So, each team member had to be recognizable through illustration. The video has 24 animated characters, representing all the members of the team.

Animated Christmas Card
Animated Christmas Card
Animated Christmas Card

In order for the characters to be recognized, I drew and animated them with particular characteristics of each one. I tried to give each character their own personality as much as possible. Consequently, the work of illustration and animation was somehow more complex.

 

The characters have physical traits corresponding to each person, such as the color of the eyes or the style of the hair. But not only. I tried to reproduce each person’s clothing and associate objects that remind them. We can even see that some of the members have associated hobbies such as music or sports.

Animated Christmas Card
Animated Christmas Card

I have work with Garrett Audiovisuais for several years and I know all members of the team. So it was at my discretion to decide what personal characteristics would put in the animation.

 

Although the time has been short I enjoyed producing this animation especially due to my relationship with the company and the people who work in it.

Identity & Color Style

Garrett Audiovisuais team should appear in the video wishing Merry Christmas and Happy New year. So, each team member had to be recognizable through illustration. The video has 24 animated characters, representing all the members of the team.

In order for the characters to be recognized, I drew and animated them with particular characteristics of each one. I tried to give each character their own personality as much as possible. Consequently, the work of illustration and animation was somehow more complex.

 

The characters have physical traits corresponding to each person, such as the color of the eyes or the style of the hair. But not only. I tried to reproduce each person’s clothing and associate objects that remind them. We can even see that some of the members have associated hobbies such as music or sports.

Animated Christmas Card

I have work with Garrett Audiovisuais for several years and I know all members of the team. So it was at my discretion to decide what personal characteristics would put in the animation.

 

Although the time has been short I enjoyed producing this animation especially due to my relationship with the company and the people who work in it.

Animated Christmas Card